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  • Newsletter Issue #911: Do They Want Apple to Build Unsuccessful Products?

    May 15th, 2017

    I cannot tell you how many times a tech pundit, or a wannabe, claimed that Apple should be looking to Microsoft for inspiration to make the Mac better. No, not cribbing a few ideas from Windows, which Apple has done from time to time, but from Microsoft’s PC hardware line that’s sold under the Surface brand.

    Did I say Surface?

    So when Microsoft came out with a large 2-in-1 all-in-one PC, the Surface Studio, some asked why Apple hasn’t built its counterpart. But Apple already has a large-screened all-in-one. It’s known as the 27-inch iMac with 5K Retina display. The main difference is that the Surface Studio is fitted with a flexible arm, similar to a gooseneck lamp, so you can move the display around in all sorts of ways, even push it down real low so you can easily hover over it. That’s supposed to be important to artists who can use it as a big drawing tablet.

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