Newsletter Issue #920: The iPhone 8 Obsession

July 17th, 2017

For a product whose expected launch is nearly two months from now, one potential Apple gadget is getting an awful lot of publicity. Not all of it is good. In fact, quite a lot of it is quite negative for one reason or another, about it being buggy from the get-go, or destined to become a big fail.

Now with all that chatter about the iPhone 8, you’d almost think it’s been around of a while. Or that Apple has been making a huge deal of it, but that’s obviously not so. True, Tim Cook did blame somewhat tepid iPhone sales for the March quarter on speculation about the next model. But he avoided actually saying anything about it because, of course, Apple doesn’t discuss unreleased products.

Well, at least when an advance announcement doesn’t serve their marketing plans. So we know that an iMac Pro is coming in December. But that merely fulfills a promise Apple made during its roundtable with several tech journalists in early April, about forthcoming pro features for the iMac. In fact, Apple exceeded expectations. Some tech pundits, including yours truly, speculated about a few options with more powerful processors and graphics, not an all-new model with with the parts you’d expect in a Mac Pro.

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