Funny how things have changed. It wasn’t so long ago that the Apple Watch (I know that Apple doesn’t want us to use “the,” but I don’t care) was regarded as an underachiever. Or perhaps even a failure, even though the sales figures were pretty decent for an all-new gadget.
At first, Apple was regarded as late out of the starting gate, delivering its smartwatch a couple of years or so after other companies had already entered that space. One of the most promising contenders was Pebble, which got its start with a massive Kickstarter crowd-sourcing campaign that raised over $10 million. It was the largest such campaign up through 2012.
Unlike some other smartwatches, the Pebble was compatible with iOS and Android. It was also cheap, with prices starting at $99. For a time, it appeared as if it would be successful. It went on sale in the summer of 2013. By December of 2014, one million units had been sold.
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