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Newsletter Issue #925: Apple Watch: Still Not Ready for the Night Owl

Funny how things have changed. It wasn’t so long ago that the Apple Watch (I know that Apple doesn’t want us to use “the,” but I don’t care) was regarded as an underachiever. Or perhaps even a failure, even though the sales figures were pretty decent for an all-new gadget.

At first, Apple was regarded as late out of the starting gate, delivering its smartwatch a couple of years or so after other companies had already entered that space. One of the most promising contenders was Pebble, which got its start with a massive Kickstarter crowd-sourcing campaign that raised over $10 million. It was the largest such campaign up through 2012.

Unlike some other smartwatches, the Pebble was compatible with iOS and Android. It was also cheap, with prices starting at $99. For a time, it appeared as if it would be successful. It went on sale in the summer of 2013. By December of 2014, one million units had been sold.

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