The entertainment industry has given us one thing, and sort of taken away something else, and it all begins with the fifth generation Apple TV, which adds 4K and HDR as its main new features.
So as the new set-top box shipped, Apple announced an important change to the iTunes movie rental policy in the U.S. So up till now, you had 30 days to start watching the movie. So far so good, but once you began, it would self destruct in 24 hours. If you weren’t finished, that’s too bad; just rent it again.
That was not a policy set by Apple to inconvenience their customers. It was clearly enforced by a greedy and paranoid movie industry that didn’t recognize reality. There may be many reasons why someone can’t finish a movie. Whether a family matter or something else interrupts the process, it doesn’t matter. Did the industry really believe that people will happily rent a movie a second time without protest?
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