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  • The Do’s and Don’ts of Creating an Online Gaming Site

    October 19th, 2017

    Special Feature

    There’s no question about it, online gaming sites are big business these days. The industry’s advanced light years from its earliest days in the late 1990s and competition is fiercer than ever.

    Some of the big players have tried to counter this with a series of mega mergers but new entrants to the market have to rely on getting everything right from the start if they want to be in with a chance of success. So if you want to be the next big noise in online gaming here are some do’s and don’ts that it would be a good idea to follow.

    DO make sure that you have a strong and distinctive theme. With so many sites competing for a slice of the action you’re going to have to stand out to get noticed. Sure you can do this by making great introductory offers but to keep players loyal it’s going to have to offer more than just that.

    DO make it easy and intuitive to use. No one wants to have to struggle to navigate their way round a site or find it confusing. Wink Slots ensure that they pay great attention to what’s known as the UX – that’s short for User Experience – by building an online community and having a huge variety of games they appeal to an enormous amount of people. Through offering a brilliant UX they successfully retain many of the varying groups of people that they attract.

    DO make sure that your bounce rate is minimised. This links to the previous point but there are also many more reasons why users don’t hang around on a site as long as they might do. So keep on testing even while it’s in development by getting users to try it out for you and identifying when and why they’re tuning out.

    DO invest in SEO. Because if you’re invisible online no-one’s every going to find you. For example there’s a frightening drop-off rate for searches once you get to page 2 of Google. That’s why the very best online gaming sites use a variety of techniques to maintain a high position in the search engines.

    So that’s it for the do’s but, you’ll be pleased to hear, there are fewer don’ts that you have to worry about – and you can work both of them out from the tips that have gone before.

    DON’T make any aspect of your site complicated. That goes for everything from the offers you’re making to new players to the games themselves. And remember that more people play on mobiles than on PCs these days so it must be simple to play on the smaller screen too.

    DON’T make it boring. Attention spans are short and novelty is what fuels online gaming. So make sure that once your site is up and running it is constantly changing and evolving. That way you’ll create interest and, more importantly, generate loyalty too.

    There’s no denying that it’s a long and sometimes thankless haul when you’re setting up a site but hopefully by following these simple principles it will make the journey simpler and quicker – and if you don’t try you’re never going to succeed. So go for it and within a few years you could well be wondering what all the fuss was about as your brand continues to grow and thrive!

    There’s no question about it, online gaming sites are big business these days. The industry’s advanced light years from its earliest days in the late 1990s and competition is fiercer than ever.

    Some of the big players have tried to counter this with a series of mega mergers but new entrants to the market have to rely on getting everything right from the start if they want to be in with a chance of success. So if you want to be the next big noise in online gaming here are some do’s and don’ts that it would be a good idea to follow.

    DO make sure that you have a strong and distinctive theme. With so many sites competing for a slice of the action you’re going to have to stand out to get noticed. Sure you can do this by making great introductory offers but to keep players loyal it’s going to have to offer more than just that.

    DO make it easy and intuitive to use. No one wants to have to struggle to navigate their way round a site or find it confusing. Wink Slots ensure that they pay great attention to what’s known as the UX – that’s short for User Experience – by building an online community and having a huge variety of games they appeal to an enormous amount of people. Through offering a brilliant UX they successfully retain many of the varying groups of people that they attract.

    DO make sure that your bounce rate is minimised. This links to the previous point but there are also many more reasons why users don’t hang around on a site as long as they might do. So keep on testing even while it’s in development by getting users to try it out for you and identifying when and why they’re tuning out.

    DO invest in SEO. Because if you’re invisible online no-one’s every going to find you. For example there’s a frightening drop-off rate for searches once you get to page 2 of Google. That’s why the very best online gaming sites use a variety of techniques to maintain a high position in the search engines.

    So that’s it for the do’s but, you’ll be pleased to hear, there are fewer don’ts that you have to worry about – and you can work both of them out from the tips that have gone before.

    DON’T make any aspect of your site complicated. That goes for everything from the offers you’re making to new players to the games themselves. And remember that more people play on mobiles than on PCs these days so it must be simple to play on the smaller screen too.

    DON’T make it boring. Attention spans are short and novelty is what fuels online gaming. So make sure that once your site is up and running it is constantly changing and evolving. That way you’ll create interest and, more importantly, generate loyalty too.

    There’s no denying that it’s a long and sometimes thankless haul when you’re setting up a site but hopefully by following these simple principles it will make the journey simpler and quicker – and if you don’t try you’re never going to succeed. So go for it and within a few years you could well be wondering what all the fuss was about as your brand continues to grow and thrive!



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