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  • Newsletter Issue #937: Is Apple Finally Getting the Love from Consumer Reports?

    November 13th, 2017

    Consumer Reports magazine claims to be incorruptible because it buys all the products it tests and retail, and won’t allow companies to use its reviews in their advertising. On the surface, it all sounds credible. But I’ve long felt that its test results are often unfairly skewed against Apple. Are corporate politics at play?

    Indeed, Apple has had a curious history with CR, and you can decide whether it’s received fair treatment. Consider the iPhone 4, released in 2010. Do you remember AntennaGate? If you held the handset in a certain way, reception quality would nosedive. You could see the signal strength dip precipitously in YouTube videos of the time, and it appeared to be a potential source of trouble.

    So Steve Jobs sarcastically remarked that you should hold it differently. That suggestion went over like a lead balloon, so Apple invited the media to a press conference where they actually allowed some of them to tour its multibillion dollar antenna test facility. According to Jobs, other smartphones exhibited similar symptoms when held in certain ways, and Apple posted videos of telling examples, but CR still decided not to recommend the iPhone 4. Other mobile handsets were not similarly downgraded.

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