When it comes to actual fake news, Apple is often the victim of phony stories about one thing or another. The reasons why are varied. So putting Apple in the headline, good or bad, is certain hit bait. That means more ad clicks, and more money.
But I often wonder whether some of those faux stories aren’t fueled by Apple’s competitors. Certainly they have motives, because Apple earns the lion’s share of profits in the smartphone business, lots more than even Samsung. Apple pretty much owns the smartwatch market with Apple Watch, and the iPad, with sales on the rise again, dominates tablets. You get the picture.
Obviously, there’s no clear evidence if another company is instigating those unfavorable comments or the alleged bad news that’s based on lies. But I can see where some carefully selected bloggers and so-called industry analysts might be encouraged to post reports that are deliberately manipulated to make Apple look bad. I wouldn’t suggest any transfer of money or goods is ever involved.