Newsletter Issue #958: An Extremely Popular Unpopular Smartphone

April 9th, 2018

The iPhone X has taken an interesting journey, more convoluted than most Apple products. When the first rumors about it arose, it wasn’t even referred to as an iPhone X. It was the iPhone 8. Why? Well, it was assumed that the successor to the iPhone 7 must be the iPhone 7s, in keeping with Apple’s previous tradition.

Now maybe that was Apple’s original plan, and they changed the names just to be contrary. That comes across as a Steve Jobs-type move. Or maybe the new names were byproducts of the decision to add a third flagship model to the mix. Take your choice, but does it really matter?

Well, yes, because iPhone X really separates itself from the pack as product identities go.

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