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  • Newsletter Issue #962: I Remember the iMac

    May 7th, 2018

    In 1998, the typical Mac was a large beige desktop, or a black PowerBook. Simple, conservative, powerful. In those days the PowerPC roasted Intel Pentiums for lunch. It took years for the PowerPC’s reign as the fastest PC processor to end.

    In May of that year, Steve Jobs announced a revolution in personal computing — with an emphasis on simple Internet access — the iMac. It didn’t ship until August of that year, but I already had one in my home. As a member of Apple’s Customer Quality Feedback program, I was beta testing the original Bondi Blue iMac. It would go on sale for $1,299, but my Apple contact told me I could keep it if it survived a final firmware update.

    I wasn’t surprised to see it didn’t, and thus I sent it back for, they told me, proper disposal. But armed with that experience, and with Apple’s approval, I wrote an article about iMac for a Phoenix newspaper, which included an interview with none other than Jonathan Ive.

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