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  • Newsletter Issue #965: SSSSHHHH: Alexa is Listening

    May 28th, 2018

    Let me start with the Siri follies.

    With growing concern that Apple’s Siri digital assistant isn’t capable of matching the competition from Amazon and Google, there are rumors that the next WWDC will feature news of a major refresh. Last year, Apple touted that Siri would receive a new voice and machine learning, but it’s not at all certain there has been much change beyond a smoother conversational tone.

    A recent published report featured expressions of sour grapes from former Siri employees who worked at Apple, plus a claim that it worked fine when reporters tested it before it went public. But after it was launched, beginning with the iPhone 4s in 2011, Siri’s bugs were legion. Maybe it just couldn’t cope with massed requests under load.

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