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  • Newsletter Issue #972: Has Apple Become an Old, Boring Company?

    November 22nd, 2018

    Our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed!

    In the old days, the most famous example was the Macintosh personal computer. Where computers in the early days used an arcane text-based interface, paying lip service to color displays, Apple provided a graphic user interface designed to make it warm and fuzzy even to people who couldn’t adapt to the traditional PC.

    Steve Jobs always envisioned the Mac as a computing appliance, and the original model actually offered no way for you to do any upgrades to memory and other components. In passing, the Apple of 2018 has mostly reverted to this concept, and what you buy is as upgradeable as your toaster oven. Period!

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