As I write this column, Apple is probably still smarting over the news that lower sales in China and delayed iPhone upgrades that combined to produce an $5 million shortfall for the December quarter. But I’m not going to focus this column on old news. You’ve read all about it, but it’s also true that the sky isn’t falling. There was some good news too, such as higher sales for Macs, iPads, wearables (such as the Apple Watch) and especially services.
With services, Apple can extract more cash from every customer which, in turn, keeps them closely tied to the platform. But it’s fitting to look at the history of the company for a larger perspective.
So our image of Apple, Inc. has long been that of a maverick company that defies the conventional wisdom and goes its own way. Here’s to the “crazy ones” indeed!