Newsletter Issue #982: The End of Apple Media Events?

April 5th, 2020

In the days when Steve Jobs ruled the roost at Apple, a Macworld Expo keynote was a very special event. Even though his patter seemed nearly off the cuff, you just know it was all carefully rehearsed. That’s just elegance of his delivery, to make everything seem as if he were saying it all for the first time.

In that, he was the consummate actor.

But where Jobs truly excelled was to make you believe that the product or service he introduced was something really special, something that had never, ever been done before. It didn’t matter if it was little more than a minor refresh of the previous year’s model.

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