Newsletter Issue #990: Are Cheaper Apple Gadgets Coming?

April 27th, 2020

For years, Apple gear has been regarded as expensive, sometimes in the luxury class. Thus owners of such products were regarded as well-off, elites, or people who just didn’t understand the value of a dollar; well, make that whatever currency you use in your country.

I know that when I first brought a Mac into my home, in 1989, I did price shop, not that there were many dealers who managed the full product line. In the end, I chose the shop from which my employer bought their Apple gear after having been assured I’d pay the same price they did.

Now it was a different world, and you couldn’t buy cheap PCs for a few hundred dollars at the neighborhood supermarket. It was a serious purchase even though Apple’s pricing lay at the high-end of the market. While Macs were offered fully assembled, you could — and still could — assemble a PC from the parts. Sometimes you’d save a good deal of money, at the expense of having to assemble everything, configure device drivers and so on and so forth.

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